Scared to write? Here's the easy way

 
You've had a fantastic outcome for your project and you want ... you need .. to tell the world.  The project was so great you need to do this as a way of thanking those that helped and to show the community your club is relevant to it and is an effective contributor they can rely on and approach for future projects.  But how?  You can and have taken some great pictures but you don't know how to write a story so what can you do?  Sure you could have something in your club bulletin but it would be so good to have your project in Rotary Down Under and in world-wide social media and more.
 
Here is how any person in a project can make sure you get the publicity it deserves:
 
There are books written on this topic so lets keep it real simple.
 
Photos tell 10,000 words (whew!) ... so take a hi-res picture using the highest camera setting (check!) and take a few close-up action shots the depict the essence of the project ... NO line ups, and make sure faces are visible.
 
Get some words ... if you end up with bullet points of facts that is fine as the editor can weave his/her magic.  Get some facts about the project with an emphasis on the outcomes and benefits from the point of view of the beneficaries of the project and also try for a quote from them as well.
 
Then send to your club bulletin and publicity person and also copy to cs.bg.robinson@xtra.co.nz who can send to others and add to social media for that extra audience.  Make sure the picture(s) are attached to the email (not embedded) at that maximum hi-res ... don't let any software reduce it as the minimum size useful for media is 300kb and 1MB or larger enables cropping if needed.
 
Of course if you would like to have a go at writing the story out using these facts then go for it!  Most of all ... have a go.
 
BTW:  for more publicity tips go here:  http://rotarydistrict9920.wixsite.com/publicitytips